Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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A Formula for Success
As campaign season creeps closer and closer, I want to share our simple formula for communicating your United Way’s message to potential donors…
Why People Give (and Don’t Give) to United Way
Here are some common reasons people give or don’t give to United Way …
Should We Share Stories or Statistics?
When it comes to creating marketing and campaign materials, there are always a couple questions that come up:
When Workplace Campaigns Decline
A vicious thing happens when workplace campaigns decline, and United Ways raise less money.