The end of the year is almost here, and as members of your community are celebrating the holidays, they are also thinking about their year-end donations.

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.

Have you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?

Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.