As many United Ways enter into the thick of campaign season, we thought it would be a great time to review the three things you MUST tell your donors to get them to give.

If you want the secret to a great campaign presentation in just five words, it is this . . .

We have all experienced a situation with a friend or relative who shared far too much personal information than we wanted or needed to know thought TMI! But TMI doesn’t just come from friends and relatives, there are also plenty of United Ways who share TMI.

Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .

United Ways most often measure three things: resources, activity, and . . .

Recently, I saw an interesting editorial from a United Way CEO about how their United Way is changing the way it addresses social issues in their community. What caught my attention in the editorial was not what the United Way is going to do to address the pressing local needs it has identified but how they are going to measure their success.