Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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The Evidence is Everywhere
You don’t have to look far to find evidence of the challenges facing United Ways
The Future of United Way as Told by a Gen Z
It's sometimes interesting to see how my view of United Ways differs from other Gen Z and Millennials…
The Three Things You MUST Do to Attract Younger Donors
Over the years, one of the most common challenges United Ways have shared with us is their difficulty attracting younger donors…
Why Do We Keep Losing Donors?
Many United Ways face the challenge of decreasing numbers of donors. We constantly hear from United Ways that their donor numbers keep dropping, no matter how hard they try to attract and retain new donors.
A Formula for Success
As campaign season creeps closer and closer, I want to share our simple formula for communicating your United Way’s message to potential donors…
