Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Seven Rules for Marketing Success
Your marketing will be easier, more effective, and successful if you follow these seven rules.
Help Your Donors Catch Eudaimonia
Let’s explore how your United Way can help your donors achieve . . .
Allocate to Your United Way First
I have noticed that many United Way boards have a preoccupation, or even an obsession, with maintaining partner agency funding.
Another United Way Closes
The headline read “Local United Way dissolving, issues final grants.” Regrettably, this isn’t . . .