As many United Ways enter into the thick of campaign season, we thought it would be a great time to review the three things you MUST tell your donors to get them to give.

As a member of Gen Z, I was raised on the internet. And part of being raised on the internet includes learning the internet lingo.

If you are looking for a good book, one place to turn is the bestseller lists. Let’s take a look at some reasons why books are bestsellers and how you can use bestseller thinking at your United Way.

Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

You’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?