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Your Affinity Group Isn’t Raising Money: Here’s Why
Many United Ways have groups such as Women United, Emerging Leaders, or Retire United. Although United Ways refer to these groups as affinity groups, they are actually . . .
Three Revenue Boosting Webinars You Will Not Want to Miss
Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .
The Other Half
One of the questions we have consistently asked is: “If you did not give to United Way this past year, have you ever given to United Way?” We have found that the percentage of people who did not give to United Way this year but have given to United Way previously has increased over time.
Where Did Your Donors Go?
Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.
Make It Awesome! Affinity Groups
Does your United Way offer an affinity group that people can be a part of to make an impact on a specific issue in your community?
