Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Why Do We Keep Losing Donors?
Many United Ways face the challenge of decreasing numbers of donors. We constantly hear from United Ways that their donor numbers keep dropping, no matter how hard they try to attract and retain new donors.
Why People Give (and Don’t Give) to United Way
Here are some common reasons people give or don’t give to United Way …
Help Your Donors Catch Eudaimonia
Let’s explore how your United Way can help your donors achieve . . .
Do Your Donors Understand Your Impact?
One question that we ask on every donor survey, has always shocked me with the results. The question is this:
