Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 5/27/26 Gary Goscenski 5/27/26

Why Your United Way Needs a Goal

Years ago, every United Way had a goal and now most United Ways do not.

Gary Goscenski 5/13/26 Gary Goscenski 5/13/26

Let’s look at five ways your United Way can get more donors.

Gary Goscenski 4/29/26 Gary Goscenski 4/29/26

For nearly three decades, newspaper circulation has declined every single year.

Gary Goscenski 10/29/25 Gary Goscenski 10/29/25

Halloween can be a scary time of the year – but your website shouldn’t be scary!

Gary Goscenski 7/9/25 Gary Goscenski 7/9/25

Here are some common reasons people give or don’t give to United Way …

Gary Goscenski 5/7/25 Gary Goscenski 5/7/25

Does your United Way need to have a destination, a direction, or both? The answer may surprise you.