While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?

When your donors think of your United Way, what words come to mind? We frequently ask donors this question, and the hundreds of words donors use to describe United Way reaffirm the fact that most donors do not understand what your United Way does.