Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Can Your United Way Do This?
What really caught my attention were the six words on the billboard “Donating to . . .”
Words Everyone Should Know
There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.
Do You Need a Big Menu?
This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .
The Communication Challenge Facing United Ways
As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.
