“An issue focus has changed everything, from how we speak about our work to how we measure our success.” – Pat Berger, President/CEO, United Way of Grand Forks, East Grand Forks & Area

We got a facelift. You may have noticed and been too polite to say anything. But that’s OK – we’re not ashamed of the work we’ve had done. Actually, we’re proud of what we’ve done.

What is your United Way doing to raise awareness of the issue you are focused on addressing in your community?

A donation has been made in your honor this Mother’s Day to help Bay Area mothers living in poverty provide for their families. We are touched by this generosity and hope you are, too. On behalf of the community we serve, thank you and Happy Mother’s Day.

Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.