Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Where Did Your Donors Go?
Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.
Real Quotes From Real Donors – The Sequel
In the course of helping United Ways adopt an issue focus, we have conducted surveys with thousands of local United Way donors.