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Encouraging Your Donors to Give During a Crisis
Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
Your United Way is Not Supreme
What can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
Do You Need a Big Menu?
This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .
The Season of Giving
Tis the season of giving! When you read this, perhaps your thoughts jump to the upcoming Christmas holiday and the need to finish your last-minute shopping for family and friends. Unfortunately for many United Way staff, the season of giving is . . .
You’re Losing Donors. Learn How to Stop.
Every United Way starts every campaign season with four percent fewer donors than the year before. Where do those lost donors go? And how can you get them back?
Volunteer Matchmaking Does You No Good
Your volunteering opportunities have made a lot of good happen for your community. But, how much good did those volunteer opportunities do for your United Way?