Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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How Do We Change Ourselves?
United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …
Why Your Donors Stop Giving
Every year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .
Stop Living in the Past
Does your United Way live in the past? United Ways talk about last year a lot. They talk about . . .
The ONE Thing You Must Do to Get More Donors
If your United Way wants to get more donors, the one thing you must do is . . .
The Big Risk You Are Taking With Your United Way
There are two risks you may be taking with your United Way – are you taking the risk that . . .
Three Reasons You Must Change Your Business Model
The pandemic has prompted an unprecedented level of change in our lives, but in reality, United Ways have needed to change their business model for years . . .