Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Real Quotes From Real Donors – The Sequel
In the course of helping United Ways adopt an issue focus, we have conducted surveys with thousands of local United Way donors.
Doing It Right! United Way of Wayne and Holmes Counties (Wooster, OH)
Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.
Is Your Campaign Goal Really Your Goal?
Once a year, many United Ways announce a campaign goal.
Doing It Right! United Way of Central Maryland (Baltimore, Maryland)
One of the challenges facing every United Way is how to effectively communicate their community impact.
