Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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Quote of the Month: January 2018
“It used to be money drives the work, now work drives the money” – Julie Capaldi, President, United Way of Pickens County
Quote of the Month: May 2017
If you try to be everything to everybody, you're nothing to anybody.
– Pamela Beckford, Executive Director, United Way of Wells County
Quote of the Month: April 2017
Change which is known is manageable. Change which is unknown is paralyzing.
– Gary Goscenski
One Tough Job
This afternoon, Kasey and I spoke to a public relations class at Western Michigan University, our alma mater. The professor asked us to talk about public relations in nonprofit organizations, and specifically, public relations at United Ways.
Encouraging Supporters to Share Their Story
Is your United Way sharing stories on your website? If so, are they stories about your United Way or your partner agencies?
