Recently, I saw an interesting editorial from a United Way CEO about how their United Way is changing the way it addresses social issues in their community. What caught my attention in the editorial was not what the United Way is going to do to address the pressing local needs it has identified but how they are going to measure their success.

Tis the season! It’s that time of year again when, with ample confidence and overwhelming exuberance, we prepare our New Year’s resolutions. As you contemplate your personal New Year’s resolutions for 2019, there is no reason not to prepare a New Year’s resolution or three for your United Way as well.

We got a facelift. You may have noticed and been too polite to say anything. But that’s OK – we’re not ashamed of the work we’ve had done. Actually, we’re proud of what we’ve done.

As I noted in my previous blog post, many United Ways communicate information like their campaign goal, number of investment panels, number of funded partner agencies, and how many volunteer hours it took to determine the allocations – but, this information does not motivate donors to give.  

Your donors do NOT care about . . .

Is your United Way offering opportunities for people to give outside of campaign? Are you giving your donors and community members the opportunity to make an impact on a specific issue?