Our Perspective
Every three weeks, we share an article about the challenges facing United Ways.
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The Three Things You Must Measure
United Ways most often measure three things: resources, activity, and . . .
How to Build the Best Volunteer Opportunities
You need in-house volunteer opportunities to build new relationships and strengthen old relationships. But, how do you build volunteer opportunities that meet your needs and appeal to the community?
Volunteer Matchmaking Does You No Good
Your volunteering opportunities have made a lot of good happen for your community. But, how much good did those volunteer opportunities do for your United Way?
How Do You Win?
Recently, I caught the end of a televised University of Michigan football game. The Wolverines ended-up on the losing end of the score, and the television announcers were talking about . . .
Is Your Workplace Campaign a Dead Horse?
“When you discover that you are riding a dead horse, the best strategy is to dismount.” While workplace campaigns may not be dead, many aren’t doing very well. It’s time for United Ways to start looking for other horses.
Simplify Your Messaging: The Proven Formula
You’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?