In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

While there was a time when United Ways could focus all of their marketing efforts on their campaigns, those days are long gone.

Not only has campaign season grown to be a year-round affair for most United Ways, but the expectations of stakeholders for nonprofit marketing have grown. Reputable, modern nonprofits are expected to . . .

A good strategic plan will guide your United Way achieve your goals. But what does it take to develop a good strategic plan?

Does your 30-second pitch secure you a new donor? If you’re like most United Way employees or volunteers, the answer is no. How do you change that?

While many United Ways proclaim that they are community impact organizations, they do not act like community impact organizations. If you want to create a culture of community impact at your United Way, then there are four tenets of community impact you need to be acting upon . . .

At Perspectives, we have been honored to work with over 100 United Ways since 1989. Over the years, we would get requests from our United Way clients to help them find their next president or executive director. We helped several of our United Way clients with their search process, but . . .