Our Perspective
Every three weeks, we share an article about the challenges facing United Ways.
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To Silo or Not to Silo, That is the Question
In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .
The Importance of Relationship Building
Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.
You’re Wrong About . . . Donors
There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.
A Simple Formula for Creating Your Call to Action
Every United Way needs a call to action and we’ll show you how to create a call to action using a simple formula.
Your United Way Needs a TLDR!
As a member of Gen Z, I was raised on the internet. And part of being raised on the internet includes learning the internet lingo.
More Significant Impact
Recently, I saw this on a website, “Our ability to have an impact was often spread too thin. We can have a more significant impact if . . .”