Over the past 34 years, we have had the opportunity to survey thousands of local United Way donors. One question we ask donors is “Are there any suggestions or comments you would like to make about United Way?” and we heard this . . .

In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .

Last week, I had the privilege of speaking at the 2023 Great Rivers Conference. Even better, I got to discuss a topic that was close to my heart, attracting younger donors.

There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.

Every United Way needs a call to action and we’ll show you how to create a call to action using a simple formula.

As a member of Gen Z, I was raised on the internet. And part of being raised on the internet includes learning the internet lingo.