Our Perspective
Every three weeks, we share an article about the challenges facing United Ways.
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Five Ways to Attract Donors
Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.
Which Comes First – Resources or Impact?
Do resources drive impact or does impact drive resources at your United Way? The choice you make will determine your United Way’s relevance and sustainability.
How to Get Your Donors to Increase Their Contribution
For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.
Create Your One Sentence Call to Action
Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!
Two Strategic Questions Your United Way Must Answer
Would your board and staff raise their hands if I asked you this question?