Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 10/7/21 Gary Goscenski 10/7/21

Declining Workplace Campaigns are Not Your Biggest Problem

No one questions that declining workplace campaigns are a problem, but they are not your biggest problem.

Gary Goscenski 9/9/21 Gary Goscenski 9/9/21

After COVID-19 Will Your United Way Return to Normal?

I will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19.

Gary Goscenski 7/1/21 Gary Goscenski 7/1/21

Four Truths About Workplace Campaigns

First and foremost, workplace campaigns are HOW people give to United Way and not WHY people give to United Way. Not a single person gives to United Way because . . .

Gary Goscenski 12/3/20 Gary Goscenski 12/3/20

Four Ways to Get Your Donors Back

Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .

Bryn Bogemann 10/14/20 Bryn Bogemann 10/14/20

Got Donor Data? Learn How to Use Your Data to Engage Your Donors

Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …

Gary Goscenski 10/8/20 Gary Goscenski 10/8/20

Three Revenue Boosting Webinars You Will Not Want to Miss

Workplace campaigns have been declining for years and the coronavirus pandemic will only accelerate that decline this year. To be sustainable, United Ways must actively work to . . .