Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.
Browse by Category
- 2-1-1
- Actions
- Board
- Campaign
- Communicating
- Community Impact
- Conferences
- Designations
- Doing It Right!
- Donors
- Events
- Executive Search
- Fundraising
- Giving
- Holidays
- Infographic
- Issue Focus
- Issue Focus Model
- Issues
- Make It Awesome!
- Market & Communicate
- Marketing
- Must Read
- Partner agencies
- Quote of the Month
- Resource Development
- Results
- Staff
- Statistics
- Stories
- Strategic Planning
- Thanking
- Trust & Accountability
- Understand My Community
- Volunteers
- Webinars
- Workshops
- Younger Generation
Browse by Topic
- #GivingTuesday
- #SkiptheFlowers
- #unselfie
- 12
- 12 Day
- 12-12-12
- 2-1-1
- 2-1-1 app
- 2012
- 2013 United Way Midwinter Institute
- 2014 Great Rivers Conference
- 2015 Great Rivers Conference
- 2015 Signature Series webinar
- 2015 Signature Series webinars
- 2015 United Way Western Regional Conference
- 2015 Western Regional Conference
- 2016 Great Rivers Conference
- 2016 Michigan Association of United Ways State Conference
- 2018
- 2018 Great Rivers Conference
- 2018-2019 Signature Series Webinars
- Advocate
- Annual Report
- Billboard
- CEO
- COVID-19
- Call to action
- Campus
- Case Study
- Ccommunicating
- Change
- Christmas
- Communicate
- Communication
- Community
- Community Impact Assessment
- Community Strong
- Community impact
- Conference
- Day of Action
- Dead United
- Designations
- Direction-Setting Process
- Direction-Setting process
- Doing It Right
- Dolly Parton's Imagination Library
- Donations
- Donors
- Executive Director
- Executive search
The Big Risk You Are Taking With Your United Way
There are two risks you may be taking with your United Way – are you taking the risk that . . .
Three Reasons You Must Change Your Business Model
The pandemic has prompted an unprecedented level of change in our lives, but in reality, United Ways have needed to change their business model for years . . .
The Top Five Posts of 2021
Happy New Year! Before you head off to the gym or become a vegan, we have got a much easier way for you to start off 2022 right. We have compiled our top five posts from 2021, which will make your work easier and . . .
Declining Workplace Campaigns are Not Your Biggest Problem
No one questions that declining workplace campaigns are a problem, but they are not your biggest problem.
After COVID-19 Will Your United Way Return to Normal?
I will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19.
Four Truths About Workplace Campaigns
First and foremost, workplace campaigns are HOW people give to United Way and not WHY people give to United Way. Not a single person gives to United Way because . . .