Our Perspective
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Time for a New Goal?
It’s almost campaign season – already! In a couple of weeks many United Ways will . . .
Four Campaign Presentation Essentials
If you want the secret to a great campaign presentation in just five words, it is this . . .
Four Trends You Cannot Ignore in 2023
This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …
Simplify Your Campaign Messaging
With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .
How Do We Change Ourselves?
United Ways have found themselves facing a lot of situations that didn’t exist years ago. It is impossible for United Ways to change any of these situations either individually or collectively. The time has come for United Ways to change …
The Big Risk You Are Taking With Your United Way
There are two risks you may be taking with your United Way – are you taking the risk that . . .