Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .

In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”

Several years ago, a restaurant chain completely redesigned the outside of their restaurants. The restaurants weren’t out-of-date nor falling down, but restaurant managers explained that they made significant changes . . .

Over the past three weeks, we have spoken with United Ways throughout the United States about their coronavirus/COVID-19 relief funds. From these conversations, we have identified three points of information you must clearly communicate with your community related to your relief fund.