In the past two weeks, nearly every United Way I have talked to has mentioned the same thing – lack of focus. Each of the United Ways were very aware of their lack of focus and . . .

Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .

Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.

Perhaps you have heard the saying “Like watching sausages being made.” This saying suggests that most people . . .

In lieu of traditional paper pledge forms, many United Ways are developing virtual campaign pledge pages. But what does it take to make an effective virtual pledge page?

It was a comment from a United Way president last week that got me thinking – and worried. He said “Our COVID-19 relief fund has made our United Way . . ..”