Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.
Browse by Category
- 2-1-1
- Actions
- Board
- Campaign
- Communicating
- Community Impact
- Conferences
- Designations
- Doing It Right!
- Donors
- Events
- Executive Search
- Fundraising
- Giving
- Holidays
- Infographic
- Issue Focus
- Issue Focus Model
- Issues
- Make It Awesome!
- Market & Communicate
- Marketing
- Must Read
- Partner agencies
- Quote of the Month
- Resource Development
- Results
- Staff
- Statistics
- Stories
- Strategic Planning
- Thanking
- Trust & Accountability
- Understand My Community
- Volunteers
- Webinars
- Workshops
- Younger Generation
- board
Browse by Topic
- #GivingTuesday
- #SkiptheFlowers
- #unselfie
- 12
- 12 Day
- 12-12-12
- 2-1-1
- 2-1-1 app
- 2012
- 2013 United Way Midwinter Institute
- 2014 Great Rivers Conference
- 2015 Great Rivers Conference
- 2015 Signature Series webinar
- 2015 Signature Series webinars
- 2015 United Way Western Regional Conference
- 2015 Western Regional Conference
- 2016 Great Rivers Conference
- 2016 Michigan Association of United Ways State Conference
- 2018
- 2018 Great Rivers Conference
- 2018-2019 Signature Series Webinars
- Advocate
- Annual Report
- Billboard
- CEO
- COVID-19
- Call to action
- Campus
- Case Study
- Ccommunicating
- Change
- Christmas
- Communicate
- Communication
- Community
- Community Impact Assessment
- Community Strong
- Community impact
- Conference
- Day of Action
- Dead United
- Designations
- Direction-Setting Process
- Direction-Setting process
- Doing It Right
- Dolly Parton's Imagination Library
- Donations
- Donors
- Executive Director
- Executive search
How to Make Your United Way a Bestseller
If you are looking for a good book, one place to turn is the bestseller lists. Let’s take a look at some reasons why books are bestsellers and how you can use bestseller thinking at your United Way.
They Did Good Stuff I Guess
Recently, I was catching up with a long-time friend who I’ve known since high school and the topic of United Way came up.
Why Your United Way Must Beat 15%
There are lots of numbers you can use to measure the performance of your United Way such as how much money you raise, how much you invest in programs, etc. No matter what numbers you use, I would strongly recommend you add two more numbers to your list . . .
Six Sayings for Your Bulletin Board
Over the course of working with United Ways for the past 32 years, there are several sayings which find their way into my speech on a fairly regular basis. Here are six of the sayings I use most frequently . . .
Fix Your Focus
In the past two weeks, nearly every United Way I have talked to has mentioned the same thing – lack of focus. Each of the United Ways were very aware of their lack of focus and . . .
Take the We/Our Versus You/Your Test
Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .