Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .

There are many words that could be used to describe United Way. There are three words that every person should associate with your United Way in order to understand what you do.

With all the challenges facing workplace campaigns, it is absolutely essential that your message is as effective as possible. Based on our research with donors effective campaign messaging comes down to this . . .

We have all experienced a situation with a friend or relative who shared far too much personal information than we wanted or needed to know thought TMI! But TMI doesn’t just come from friends and relatives, there are also plenty of United Ways who share TMI.

Does your United Way live in the past? United Ways talk about last year a lot. They talk about . . .

The pandemic has prompted an unprecedented level of change in our lives, but in reality, United Ways have needed to change their business model for years . . .