Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.
Browse by Category
- 2-1-1
- Actions
- Board
- Campaign
- Communicating
- Community Impact
- Conferences
- Designations
- Doing It Right!
- Donors
- Events
- Executive Search
- Fundraising
- Giving
- Holidays
- Infographic
- Issue Focus
- Issue Focus Model
- Issues
- Make It Awesome!
- Market & Communicate
- Marketing
- Must Read
- Partner agencies
- Quote of the Month
- Resource Development
- Results
- Staff
- Statistics
- Stories
- Strategic Planning
- Thanking
- Trust & Accountability
- Understand My Community
- Volunteers
- Webinars
- Workshops
- Younger Generation
Browse by Topic
- #GivingTuesday
- #SkiptheFlowers
- #unselfie
- 12
- 12 Day
- 12-12-12
- 2-1-1
- 2-1-1 app
- 2012
- 2013 United Way Midwinter Institute
- 2014 Great Rivers Conference
- 2015 Great Rivers Conference
- 2015 Signature Series webinar
- 2015 Signature Series webinars
- 2015 United Way Western Regional Conference
- 2015 Western Regional Conference
- 2016 Great Rivers Conference
- 2016 Michigan Association of United Ways State Conference
- 2018
- 2018 Great Rivers Conference
- 2018-2019 Signature Series Webinars
- Advocate
- Annual Report
- Billboard
- CEO
- COVID-19
- Call to action
- Campus
- Case Study
- Ccommunicating
- Change
- Christmas
- Communicate
- Communication
- Community
- Community Impact Assessment
- Community Strong
- Community impact
- Conference
- Day of Action
- Dead United
- Designations
- Direction-Setting Process
- Direction-Setting process
- Doing It Right
- Dolly Parton's Imagination Library
- Donations
- Donors
- Executive Director
- Executive search
Achievement-Based Impact
If you haven’t been in the job market for a while, a lot of things have changed. One of the newer resume types is achievement-based resumes . . .
Can Your United Way Do This?
What really caught my attention were the six words on the billboard “Donating to . . .”
Five Ways to Attract Donors
Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.
Create Your One Sentence Call to Action
Nearly every United Way struggles to attract donors, recruit volunteers, and explain what they do in one sentence. Do you want the secret formula for doing it in one sentence? Here it is!
Three Indisputable Truths About United Ways
In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.
Stop Being Helpful!
The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .