Adopting an issue focus transforms a United Way from a focus on workplace campaigns and raising money, to a focus on community impact and making meaningful change.

Once a year, many United Ways announce a campaign goal.

We are so excited that the 2016 Great Rivers Conference is being held in our hometown of Kalamazoo, Michigan! Please consider joining us at the conference, which will be held on March 1-4, 2016.

One of the challenges facing every United Way is how to effectively communicate their community impact.

Several years ago, our staff got together one day and decided that we needed a Perspectives mascot. But, not just any mascot would do. We needed a mascot that represented our high standards, our indomitable spirit, our passionate energy, and our uniqueness.