In 1976, Eastman Kodak owned the market for photographic film when it was estimated that over 90% of all photographic film sold was Kodak film

Have you experienced a loss in your donor base? Do you feel like you need to better connect with your donors and community members?

Does your United Way hold a special event? If so, is your United Way promoting a specific issue tied to this event?

The righter we do the wrong thing, the wronger we become. Therefore, when we correct a mistake doing the wrong thing we become wronger. It is better to do the right thing wrong than the wrong thing right.

– Russell Ackoff

Over the years, I have seen a lot of vision statements from United Ways, and most probably meet these definitions. However, just because a vision statement meets the definition does not make it useful or beneficial. This begs the question “Why would a United Way want a vision statement?”

The world is changing faster than ever. Shifting demographics, emerging technology, and evolving best practices keep United Ways on their toes as they work to remain relevant in their communities.