Our Perspective
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Take the We/Our Versus You/Your Test
Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .
It’s a Great Day to be a Great United Way
Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .
Got Donor Data? Learn How to Use Your Data to Engage Your Donors
Every United Way collects donor data. Years of data, from thousands of donors, has been accumulating somewhere in your office. You probably collect more donor data than …
Encouraging Your Donors to Give During a Crisis
Fundraising for United Ways has long been a challenge, and the coronavirus crisis hasn’t made it any easier. Learn how you can craft compelling messages that encourage your donors to give - even during a crisis.
Your United Way is Not Supreme
What can United Ways learn from Supreme?
The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…
Do You Need a Big Menu?
This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .