The first week of May marks my three-year anniversary of working at Perspectives and working with United Ways around the country. In my three years I have been blessed to work with so many amazing United Ways actively changing their communities for the better.

In our 30 years of experience surveying United Way donors, we have seen basically everything. Recently, I was thinking back to the biggest lessons we have learned from donor surveys and landed on these three . . .

2020 has been a rough year for all of us. I doubt there will be anyone who disagrees with me on that. Luckily, the end is in sight! 2020 is almost done and not a moment to soon. However, it’s not time to celebrate just yet.

Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .

Who is the target audience for your United Way’s website? For most United Ways, the target audience for their website is donors or potential donors. Your website is . . .

Last year, the average United Way raised less money and decreased their allocations to programs and partner agencies. The average United Way held fewer workplace campaigns last year and ended up with fewer donors. Last year, average United Ways . . .