Most United Ways are like toaster ovens. They try to raise as much money as they can for partner agencies and funded programs, while . . .

One of the basic truths about charitable giving is that people give for emotional reasons, not necessarily rational reasons. If you want to reach a donor emotionally, then you need to . . .

The first week of May marks my three-year anniversary of working at Perspectives and working with United Ways around the country. In my three years I have been blessed to work with so many amazing United Ways actively changing their communities for the better.

In our 30 years of experience surveying United Way donors, we have seen basically everything. Recently, I was thinking back to the biggest lessons we have learned from donor surveys and landed on these three . . .

2020 has been a rough year for all of us. I doubt there will be anyone who disagrees with me on that. Luckily, the end is in sight! 2020 is almost done and not a moment to soon. However, it’s not time to celebrate just yet.

Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .