Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Bryn Bogemann 10/21/21 Bryn Bogemann 10/21/21

Planning With Passion in Mind

Recently, I was tasked with planning something of the utmost importance: my upcoming trip to Chicago with my sister.

Gary Goscenski 9/22/21 Gary Goscenski 9/22/21

Six Sayings for Your Bulletin Board

Over the course of working with United Ways for the past 32 years, there are several sayings which find their way into my speech on a fairly regular basis. Here are six of the sayings I use most frequently . . .

Gary Goscenski 9/9/21 Gary Goscenski 9/9/21

After COVID-19 Will Your United Way Return to Normal?

I will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19.

Bryn Bogemann 8/26/21 Bryn Bogemann 8/26/21

Expectations vs. Experience

It’s time for me to admit to everyone something that I almost never mention.

Gary Goscenski 6/17/21 Gary Goscenski 6/17/21

United Ways Should Not be Toaster Ovens

Most United Ways are like toaster ovens. They try to raise as much money as they can for partner agencies and funded programs, while . . .

Gary Goscenski 5/20/21 Gary Goscenski 5/20/21

Get Emotional to Get Donors

One of the basic truths about charitable giving is that people give for emotional reasons, not necessarily rational reasons. If you want to reach a donor emotionally, then you need to . . .