Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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To Silo or Not to Silo, That is the Question
In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .
You’re Wrong About . . . Donors
There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.
Four Trends You Cannot Ignore in 2023
This isn’t the first time I have examined trends facing United Ways. Unsurprisingly, three of the four trends I’ll share with you are …
Four Secrets Your Donors Will Never Tell You
Since 1989, we have surveyed hundreds of thousands of donors from large and small United Ways, from major cities to rural counties, from north to south and east to west. Amazingly, the secrets we have learned from donors are . . .
Does Your United Way Inspire Passion?
Growing up as a preacher’s kid, my weeks were tracked not by school days or weekends, but by church.
What if Your Donors Were Members?
I am not one of those people who hates their cable company. The American Customer Satisfaction Index has found that out of 46 different industries, consumers rate cable service providers . . .