Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
To start receiving our articles in your inbox, subscribe today.

Gary Goscenski 9/27/23 Gary Goscenski 9/27/23

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Gary Goscenski 8/31/23 Gary Goscenski 8/31/23

How to Get Your Donors to Increase Their Contribution

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.

Gary Goscenski 8/17/23 Gary Goscenski 8/17/23

Good or Best?

Good United Ways are functional, but the best United Ways are …

Gary Goscenski 7/6/23 Gary Goscenski 7/6/23

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Gary Goscenski 5/25/23 Gary Goscenski 5/25/23

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

Gary Goscenski 5/10/23 Gary Goscenski 5/10/23

Stop Being Helpful!

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .