Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 10/26/23 Gary Goscenski 10/26/23

Addressing Symptoms Will Never Solve Your Problem

With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .

Gary Goscenski 9/27/23 Gary Goscenski 9/27/23

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Gary Goscenski 8/31/23 Gary Goscenski 8/31/23

How to Get Your Donors to Increase Their Contribution

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.

Gary Goscenski 8/17/23 Gary Goscenski 8/17/23

Good or Best?

Good United Ways are functional, but the best United Ways are …

Gary Goscenski 7/6/23 Gary Goscenski 7/6/23

Four Campaign Presentation Essentials

If you want the secret to a great campaign presentation in just five words, it is this . . .

Gary Goscenski 5/25/23 Gary Goscenski 5/25/23

Three Indisputable Truths About United Ways

In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.