Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Bryn Bogemann 12/14/23 Bryn Bogemann 12/14/23

This Holiday Season, Give the Gift of Stories and Statistics!

The end of the year is almost here, and as members of your community are celebrating the holidays, they are also thinking about their year-end donations.

Gary Goscenski 10/26/23 Gary Goscenski 10/26/23

Addressing Symptoms Will Never Solve Your Problem

With so many symptoms, there is no question that a larger problem exists for United Ways. The problem . . .

Gary Goscenski 9/27/23 Gary Goscenski 9/27/23

Five Ways to Attract Donors

Attracting donors is a high priority at every United Way, so let’s look at five ways your United Way can attract donors.

Gary Goscenski 8/31/23 Gary Goscenski 8/31/23

How to Get Your Donors to Increase Their Contribution

For many people, statistics rank right up there with fingernails on a chalkboard, taxes, or visiting the dentist. As painful as they may be, statistics can be very useful to your United Way.