Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 7/11/24 Gary Goscenski 7/11/24

Are You Missing Half Your Donors?

For over 35 years, we have been conducting donor and community research for local United Ways throughout the United States. One of the questions we have consistently asked is: “If you did not give to United Way in the past year, have you ever given to United Way?”

Bryn Lopez 6/27/24 Bryn Lopez 6/27/24

Do Your Donors Understand Your Impact?

One question that we ask on every donor survey, has always shocked me with the results. The question is this:

Gary Goscenski 5/1/24 Gary Goscenski 5/1/24

Stop Questions About Your Administrative Costs

Are your donors asking about your administrative costs? Well, you are not alone . . .

Gary Goscenski 4/17/24 Gary Goscenski 4/17/24

How to Talk to Your Donors

Three tips to improve how you talk to your donors!

Gary Goscenski 1/10/24 Gary Goscenski 1/10/24

7 Ways to Make 2024 Better Than 2023 at Your United Way

Do you want things to be different in 2024? Here are 7 changes you should consider making at your United Way.

Bryn Bogemann 12/27/23 Bryn Bogemann 12/27/23

The Top Five Blog Posts of 2023!

This year, we published 24 blog posts, but only a few can be the best of the year! So, we decided to take a walk down memory lane and find what you all thought were the top 5 blog posts of 2023.