Our Perspective
Every two weeks, we share an article about the challenges facing United Ways.
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What Does Your United Way Sound Like?
Have you ever heard of psychoacoustics? Don’t feel bad if you haven’t . . .
Are You Missing Half Your Donors?
For over 35 years, we have been conducting donor and community research for local United Ways throughout the United States. One of the questions we have consistently asked is: “If you did not give to United Way in the past year, have you ever given to United Way?”
Do Your Donors Understand Your Impact?
One question that we ask on every donor survey, has always shocked me with the results. The question is this:
Stop Questions About Your Administrative Costs
Are your donors asking about your administrative costs? Well, you are not alone . . .
7 Ways to Make 2024 Better Than 2023 at Your United Way
Do you want things to be different in 2024? Here are 7 changes you should consider making at your United Way.