Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, Results, Volunteers, Understand My Community Gary Goscenski Campaign, Communicating, Community Impact, Donors, Fundraising, Issues, Marketing, Resource Development, Results, Volunteers, Understand My Community Gary Goscenski

Where Did Your Donors Go?

Many United Ways have faced the challenge of decreasing numbers of donors. Frequently, United Ways tell us that their donor rolls have dwindled over the years, no matter how hard they try to attract and retain new donors.

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Campaign, Communicating, Community Impact, Designations, Donors, Fundraising, Issues, Marketing Gary Goscenski Campaign, Communicating, Community Impact, Designations, Donors, Fundraising, Issues, Marketing Gary Goscenski

Six Simple Sayings Every United Way Should Know

Over the course of working with United Ways for the past 27 years, I have come up with a variety of different sayings which find their way into my speech on a fairly regular basis. I have selected six of the sayings I use most frequently for your consideration:

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