Most United Ways are like toaster ovens. They try to raise as much money as they can for partner agencies and funded programs, while . . .

Something that not many people know about me is that I was homeschooled for two years during elementary school.

One of the basic truths about charitable giving is that people give for emotional reasons, not necessarily rational reasons. If you want to reach a donor emotionally, then you need to . . .

Recently, I was in an REI store (a sporting goods, camping gear, travel equipment, and clothing store) and saw this sign in the hiking and climbing section of the store. As someone who enjoys hiking, I love to coddiwomple. Get up early . . .

The first week of May marks my three-year anniversary of working at Perspectives and working with United Ways around the country. In my three years I have been blessed to work with so many amazing United Ways actively changing their communities for the better.

In our 30 years of experience surveying United Way donors, we have seen basically everything. Recently, I was thinking back to the biggest lessons we have learned from donor surveys and landed on these three . . .