Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 5/26/22 Gary Goscenski 5/26/22

Why Your Donors Stop Giving

Every year donors stop giving to your United Way. Our research has found that the vast majority of donors stop giving for two reasons . . .

Bryn Bogemann 4/27/22 Bryn Bogemann 4/27/22

Do Your Donors Need a Dog and Pony Show?

Recently I was talking with my father, and conversation came around to his job.

Bryn Bogemann 3/30/22 Bryn Bogemann 3/30/22

Diagnosing the Problem

Recently, I’ve been getting horrible headaches. And not just normal pain, these headaches are nausea inducing nightmares.

Gary Goscenski 1/20/22 Gary Goscenski 1/20/22

How to Make Your United Way a Bestseller

If you are looking for a good book, one place to turn is the bestseller lists. Let’s take a look at some reasons why books are bestsellers and how you can use bestseller thinking at your United Way.

Gary Goscenski 9/9/21 Gary Goscenski 9/9/21

After COVID-19 Will Your United Way Return to Normal?

I will not keep you in suspense, nor surprise you with my response, but “No” your United Way will never return to normal after COVID-19.

Gary Goscenski 8/12/21 Gary Goscenski 8/12/21

Fix Your Focus

In the past two weeks, nearly every United Way I have talked to has mentioned the same thing – lack of focus. Each of the United Ways were very aware of their lack of focus and . . .