In our experience working with over 140 United Ways over the past 30 years, these three truths have repeated themselves time and time again.

The most common word used to describe United Way is “helpful.” As good as being helpful sounds, there are three reasons why your United Way should NOT be known as helpful . . .

In southwest Michigan, you don’t need to drive very far to see a farm with one or more silos next to the barn. Silos are a more recent addition to the United Way landscape, gaining popularity in the early 2000’s. However, silos present a variety of challenges for United Ways . . .

There are plenty of misperceptions about United Way donors. Let’s see how well you know your donors.

Recently, I saw this on a website, “Our ability to have an impact was often spread too thin. We can have a more significant impact if . . .”

Happy Holidays! We hope you all have a fantastic holiday season and we wish you great success at your United Way in the New Year.