Our Perspective

Every two weeks, we share an article about the challenges facing United Ways.
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Gary Goscenski 10/7/21 Gary Goscenski 10/7/21

Declining Workplace Campaigns are Not Your Biggest Problem

No one questions that declining workplace campaigns are a problem, but they are not your biggest problem.

Bryn Bogemann 7/15/21 Bryn Bogemann 7/15/21

Too Much Never Gets Done

Many United Ways suffer from the same struggle as me.

Bryn Bogemann 1/19/21 Bryn Bogemann 1/19/21

It's Time for United Ways to get out of the Kiddie Pool

The reason this memory came back to me is because I’ve recently been reflecting on a popular phrase: a mile wide and an inch deep.

Gary Goscenski 12/3/20 Gary Goscenski 12/3/20

Four Ways to Get Your Donors Back

Over the years, United Ways have watched their donor rolls shrink, despite all their efforts to try to attract and retain donors. This begs the question “Where did your donors go?” The simple truth is that most of your donors have . . .

Gary Goscenski 6/11/20 Gary Goscenski 6/11/20

Creating a Culture of Community Impact at Your United Way

While many United Ways proclaim that they are community impact organizations, they do not act like community impact organizations. If you want to create a culture of community impact at your United Way, then there are four tenets of community impact you need to be acting upon . . .

Gary Goscenski 11/29/18 Gary Goscenski 11/29/18

Are the Times Changing?

One of the most common refrains I hear from United Ways is that the times are changing. Society is changing, technology is changing, the economy is changing, and even competition for charitable giving is changing.