What can United Ways learn from Supreme?

The answer isn’t that you should release United Way-branded Oreos. Instead, it’s that if your United Way wants to build a cult following, you need to build a brand that emulates…

Think your United Way’s greatest challenge is relevance? You might be right, but addressing your challenges with relevance requires stepping back to assess other challenges too.

You’ve got a lot to say. Your United Way does a lot, and sometimes it may seem like you do too much to explain it all to your community. When you have so much to say, how can you simplify and prioritize your messages?

We’re not talking about how to word a harsh breakup; we’re talking about how you need to be marketing to your stakeholders. Stop making everything about you and start talking about how your stakeholders are changing the world.

While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?

Social media is social, so building strong online relationships means there are some basic social norms you need to practice. The most basic of these norms is the Golden Rule: treat others the way you want to be treated. In other words: share content with your followers that you would want to see.