We’re not talking about how to word a harsh breakup; we’re talking about how you need to be marketing to your stakeholders. Stop making everything about you and start talking about how your stakeholders are changing the world.

On a quiet two-lane road meandering through Michigan’s Upper Peninsula, somewhere between here and there, is a restaurant. The restaurant is rather plain looking, but it fits right in with the style of buildings in the Upper Peninsula, a style people might describe as . . .

While it’s true that the United Way credo does a great job of explaining what the United Way system as a whole does for communities throughout the world, it does not offer local context. So, how do you expand on the credo to contextualize your United Way’s work?

Social media is social, so building strong online relationships means there are some basic social norms you need to practice. The most basic of these norms is the Golden Rule: treat others the way you want to be treated. In other words: share content with your followers that you would want to see.

In our part of southwest Michigan, you don’t need to drive very far to see a farm with silos next to the barn. The barns and silos that dot the rural southwest Michigan landscape look like they have been there forever, like the tallest oaks and maple trees.

To build a strong social media presence, you have to take you social media efforts off the backburner and make them a priority – there’s no way around it, and everybody knows it. Here are four essential principles for your to consider during your social media renaissance.