This week, Sarah and I were presenting our session “Share the Messages Your Donors Need to Hear” at the 2020 Great Rivers conference in beautiful, but cold, Cedar Rapids, Iowa. One of the concepts we talked about was . . .

Think your United Way’s greatest challenge is relevance? You might be right, but addressing your challenges with relevance requires stepping back to assess other challenges too.

This February, we will be presenting at the 2020 Great Rivers Conference. We are excited to debut a brand-new conference session, which teach you to build donor understanding with fewer, more powerful messages.

Happy New Year! It is clearly a new year, and while there is some debate if 2020 is the start of a new decade, I’ll wish you a Happy New Decade just to be safe. What is not in dispute is . . .

Tis the season of giving! When you read this, perhaps your thoughts jump to the upcoming Christmas holiday and the need to finish your last-minute shopping for family and friends. Unfortunately for many United Way staff, the season of giving is . . .

Every United Way starts every campaign season with four percent fewer donors than the year before. Where do those lost donors go? And how can you get them back?